Advertising window illumination



Feb. 4, 1936. TEMPUN Q 2,029,841

ADVERTISING WINDOW ILLUMINATION Filed NOv. 50, 1934 2 Sheets-Sheet l INVEINTOR.

BY 54M255, (firm,

ATTORNEY.

eh. 4, 1936.. w TEMPUN 2,029,841

ADVERTI S ING WINDOW ILLUMINATION Filed NOV. 50, 1934 2 Sheets-Sheet 2 INVENTOR.

ATTORNEY.

Patented Feb. 4, 1936 star ATENT QFFIE William Templin, Glen Ellyn, 111., assignor to Briede & Itogovsky, Inc., Chicago, Ill., a corporation of Illinois Application November 30, 1934, Serial No. 755,258

6 Claims.

The advantages from an advertising standpoint of illuminating window displays is Well known and various forms of illumination have been developed for such purposes but such apparatus has usually been more or less expensive and often difficult of installation. The present invention relates to means for illuminating window displays and is particularly directed to an exceedingly simple, cheap and efficient means for this purpose.

In accordance with this invention I also provide a lamp holder having a replaceable shade or reflector which serves as an advertising medium.

In addition to the objects as above indicated, other objects of this invention are to provide an improved window illumination for Window displays which may be readily installed by an unskilled person; to provide a collapsible lamp support which may be knocked down or folded for shipping; to provide a lamp support having a base with a replaceable reflector or shade portion formed of paper or the like and adapted to receive advertising matter; to provide a display lamp for illuminating window displays, which will require but little current; and in general to provide such advantages and improvements as will appear more fully from the following description.

In the accompanying drawings illustrating this invention;

Figure 1 is a perspective view of a window display embodying my improved illumination;

Figure 2 is a cross sectional view of the lamp holder;

Figure 3 is a plan view of the same with the reflector or detachable portion removed, and also showing the lamp bracket in detached position;

Figure 4 is a sectional view taken on the line 44 of Figure 3;

Figure 5 is a perspective view of the detachable reflector or shade;

Figure 6 is a plan view showing the reflector in flat or opened position;

Figure 7 is a detail showing a slightly modified form of reflector; and

Figure 8 is a plan View showing the reflector of Figure 7 in folded position.

As shown in Figure 1, l indicates a window having any display therein as for instance a series of display or sample cards II, II, which in the present instance indicate a clothing or tailoring display. These articles are preferably arranged on the circumference of a circle or in general facing toward the outer center portion of the window, at which point my improved lighting fixture i2 is preferably located, this fixture being placed on the floor or bench back of the window in which the display is arranged. My improved fixture comprises a base l3 of generally trapezoidal form and having a front wall 14, rear wall l and end walls I6. This forms a shallow pan which may be made of any suitable material but which is preferably made of light metal with the upper surfaces in particular painted white or formed to provide reflecting surfaces. The front wall slopes rearwardly and a strip I1 is secured to the bottom adjacent thereto to provide a slot l8 for receiving the shade or reflector. Similar strips H! are provided at the ends to form slots for receiving the sides of the reflector. Two angle strips 2! and 22 are secured to the bottom l3 adjacent one end and preferably arranged diagonally to the front or rear wall of the base as shown in Figure 3. This provides a slot 23 for receiving the lamp bracket 24 which is formed of a small piece of sheet metal and bent as indicated at 25 so that the upper portion of the holder will be at a slight angle to the base as shown in Figure 4. This bracket has a hole 2'6 for receiving any standard lamp socket 21 for an electric lamp or bulb 28. A supply wire 29 leads from the socket to any suitable source of electric supply.

The shade or reflector 30 is preferably formed of a single sheet of any suitable material but preferably of translucent or semitransparent paper which will serve not only to reflect the light back on the window display but which is also adapted for receiving advertising matter as shown which will be illuminated by the light passing through the shade. In the form shown in Figures 2, 5 and 6 the reflector has a trapezoidal flat front portion 3| and trapezium shaped ends 32, the sheet being scored as shown at 33 to permit the necessary folding. The top or upper portion 34 is formed as shown in Figure 6 and has ears or projections 35 at the end which are bent back-and slots 36 are formed in the folded edges for receiving upwardly projecting tabs 31 on the end pieces 32. These tabs also have slots or recesses 38 for receiving the folded portions of the top member 34 as shown in Figure 5. When the top and end members are brought into looking or inter-engaging position as shown in Figure 5 it forms a complete reflector, the lower edges of which fit in the slots I8 and 20 in the base and provide the general configuration giving a plurality of diverging refleeting surfaces which reflect the light from the lamp 28 back onto the window display as will be readily understood.

In the modified form of reflector 39 shown in Figures '7 and 8, the ends 40 are scored as shown at 4! so that the upper portions of the ends may be folded back against the main portions and these end portions as well as the top portions folded against the front to provide a compact flat arrangement for convenience in packing and. shipping. With this folding the reflector may be folded to approximately the same size as the base and by removing the bracket 24 and placing it on the base asshown in Figure 3, all of the parts may be assembled in knock-down condition so that they will occupy but little space.

It will be readily seen that by means of my fixture I provide an exceedingly cheap and efficient illumination for a window display whereby a single lamp may be utilized for lighting a considerable number of articles on display. Furthermore by having a substantial metal base and a detachable upper or shade part, I provide means whereby the display or reflector may be readily replaced to provide new advertising matter as may be desired from time to time.

While I have shown a preferred form of my invention it will be readily seen that various modifications may be made and changes in the shape or style may be indicated for different conditions or different displays, and therefore I do not wish to be limited to the form shown and described except as specified in the following claims, in which I claim:

1. A window display including articles arranged within the window and means for illuminating the same, comprising a base adapted to be positioned in front of said articles, a lamp bracket in the base, a lamp mounted in said bracket and q a semi-transparent replaceable combined reflector and advertising device formed of paper and detachably secured to the base, said reflector having a front, top and ends but open at the back.

2. An illuminating device comprising a metallic base having grooves at the front and ends, a lamp bracket on said base, a lamp mounted in said bracket, and a reflector formed of translucent material, having front, top and end portions only, the lower edges of the front and end portions engaging with said grooves to hold the reflector in position, said front portion bearing display matter thereon.

3. In a device of the character set forth, the

combination of a base comprising a shallow pan of substantially trapezoidal form with a rearwardly sloping front wall, strips secured to the pan adjacent to the front and end walls to form grooves, a shade formed of a single piece of paper having a front portion with scores at the ends and top, defining end and top flaps, said flaps being bent rearwardly, means for securing the top flap to the end flaps, the lower edges of the shade fitting in said grooves, a pair of strips secured to the surface of the pan and arranged at an angle to the back thereof, a lamp bracket comprising a perforated plate having one edge adapted to engage with said groove, and a lamp mounted in said bracket.

4. An illuminating device comprising a knockdown lamp holder having parts adapted to be detached and folded to occupy comparatively little space for shipping, including a base portion, means for supporting a lamp on said base portion, said base portion and support being intended to be of a substantially permanent nature, and a reflector formed of paper adapted to be secured to the base portion, said reflector serving to receive advertising material and intended to be replaceable, substantially as described.

5. The combination of a substantially flat base of trapezoidal form with a reflecting upper surface, upwardly projecting flanges at the front and ends of said base, the front flange being sloped rearwardly, means for supporting a lamp on said base, and a reflector for said lamp, said reflector having a front portion of substantially trapezoidal form, and integrally formed end flaps of trapezium form, and having an elongated top portion, and tabs for securing the ends of the top portion to the end portions.

6. Illuminating means for illuminating articles on display in a window, comprising a base adapted to be positioned in front of said articles, a lamp mounted on said base and a translucent replaceable combined reflector and advertising device formed of non-frangible fibrous material detachably secured to the base, said reflector having a front, top and ends but open at the back, and bearing display matter thereon.

WILLIAM TElVLPLIN. 

